The MADness began 30 years ago when Mad Style was founded to meet the needs of women seeking stylish and fashionable products at an affordable price. The company quickly became successful, creating a diverse range of thoughtfully designed women's apparel and accessories. As a leader in women's fashion, it was a natural step to add a small men's collection. No one knew at the time that this small offshoot of Mad Style would become the primary brand 10 years later. By 2015, the women's market had become saturated, and there was a growing demand for men's products. No one had quite figured out what men wanted—was it a tie? A belt? A wallet? Sure, guys like all those things, but they want options. Tech, toys, accessories, jewelry, outdoor gear, and more! Guys want to embrace their interests, and Mad Man was developed to deliver on that need. Mad Man was founded in Chicago to meet the diverse needs of all men. Our brand offers a range of gifts for guys who are mysterious, edgy, and a bit moody. Initially a street brand, Mad Man has evolved to cater to both hipsters and executives alike. The Mad Man is everyman. He's a great friend, a husband, someone's son. He's a father, a brother, a teacher, a coach. He's the guy next door who always shows up when needed, never shying away from a challenge. He strives to succeed and constantly aims to improve. Men everywhere can relate to the Mad Man spirit. MAD is an acronym that stands for Make A Difference, a core principle of our brand and company. Every action we take is aimed at making the world a better place. A portion of the profits from Mad Man supports Hearts and Hands Kids, an orphanage in the Dominican Republic founded in 2018. Here, we care for up to 16 children in need, providing them with education, a home, and a path to becoming productive adults.